trive – startup studio

Client: trive
Date: 2021
Work: namefinding process, branding, overall vizualisation

The corporate identity is the overall appearance of a company, which is expressed in the visual appearance, behavior and language. It is what makes a company an independent and distinctiv brand.

In the beginning of this year we had the chance to work together with Martin and Lena to create the brand design for their new startup studio. Trive is a startup studio based in Vienna where they build startups from idea to scale.

The Story

It‘s all about our ‚trive-way‘. Trive as a startup studio is the mainroad for ideas or people to get to the big scale. A diversity of expertises, people and ideas come together in their ‚trive-way‘. With the logo we visualise that trive is the place, where everything comes together to be shaped into something big.

The startup studio trive is the mainroad for ideas or people to get to a big scale. A diversity of expertises, people and ideas come together in their ‚trive-way‘. The small t and r together form the ‚main road’ that shapes ideas into scale. The diagonals show the different roads to take or people who join the ‚main road‘. Every letter has the same amount of ‚weight‘ or mass – because ever person in a community is important.